PPC is a search engine marketing technique that drives more relevant and targeted traffic to your website as compared to traffic generated by organic methods in a relatively shorter time span. Pay-per-click or PPC marketing requires the advertiser to pay a fee to the publisher every time their ad is clicked.
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What is PPC Advertising and how it helps?
PPC advertising lets businesses gain improved visibility by getting their ads placed in the sponsored listing of a search engine.
- The rewards of PPC advertising are instantaneous. As compared to organic techniques, PPC advertising gives faster results.
- Having your ad pop up in the first four results of a search engine query increases brand recognition and leads to an exponential increase in conversion, sales and revenue.
- Scrupulously built strategies give better control over campaign cost by targeting on specific geographic locations, active hours and precise keywords.
- PPC marketing renders you free from up-to-the-minute knowledge of SEO techniques and updates in Google algorithms for better search rankings.
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